Our story

Louie Clothing is an Australian owned and designed clothing brand. Louie aims to capture the essence of summer with contemporary, comfortable clothing designed for relaxing and sun-soaked moments.

Louie began when I was on the hunt for a tee for myself. I was struggling to find a quality t-shirt that ticked all the boxes.

Which brings me here today. Creating fun, unique t-shirts inspired by time spent at the coast and the memories that summer brings us all.

Louie aims to bring the magic of summer to life all year long.